Safflower Power™ Yogurt is the first CLA enhanced dairy product launched in the USA which can make unique weight management claims, specific only to CLA. The product is targeted to females and males who want to live life in shape and being fit. Safflower Power™ Yogurt is about smart decision making – it’s one more thing these consumers can do to add a healthier choice to their diet. The 6oz cup is designed to fit into their hectic and on-the-go lifestyles. By eating two 6oz servings of NEW Safflower Power™ Yogurt with Clarinol® CLA, along with a healthy diet and regular exercise, consumers can see improved body shape and tone in as little as 8-12 weeks.
Dr. Marianne O’Shea, Director in North America for Lipid Nutrition states “Safflower Power™ Yogurt wasdeveloped to provide a great tasting and uniquely nutritious yogurt to females and males that is highly differentiated from all the rest of the yogurts in the marketplace.With the recent GRAS approval for Clarinol® CLA, Lipid Nutrition was able to help Old Home Foods capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with their target consumers, provide application support and help them provide a delicious yogurt while incorporating a health functional ingredient like Clarinol® CLA.”
“We are excited to be the first company to offer yogurt with CLA in the United States and the supportLipid Nutrition provided in terms of marketing information and application knowledge was much appreciated in preparation for our product launch,” said Geoff Murphy, CEO of Old Home Foods. “We are especially proud to be able to bring it first to consumers in our home state of Minnesota.”
To learn more about Safflower Power™ Yogurt visit www.safflowerpower.com