At the Tower Award Gala in Chicago, USA, organized by the Business Marketing Association, our marketing campaign at the IFT 2008 received the Gold BMA Tower Award!
The marketing campaign consisted of a quiz, the IFT 2008 Healthy Lipid Quiz, where visitors to the booth were able to win an iPhone.
The Business Marketing Association’s 26th Annual Tower Awards recognized the Lipid Nutrition quiz the best in Business-to-Business marketing communications within the category computer-based presentation. This recognition is well received and support the efforts to place Lipid Nutrition in the market as a qualitative market leader.